White Hat Crew

» 3 Reasons to VLOG Every Day (or blog…and another reason)
Big time copywriter and all around great guy, Ray Edwards, posted a video today saying that he's going to vlog (like blogging but video) every day for 30 days, and explaining 3 reasons why. A few ...
» Making Meme Images for Your Blog Posts
You've written a blog post so great, it can't help but catapult you to fame and fortune. Right? Maybe so, if it gets noticed. If you want traffic for you blog, clicking "Publish" is not the final...
» Google Analytics 102 – Find Out What’s Working
If you're like me, you created a Google Analytics account, added the basic code snippet to your site, checked your stats a few times, and never really figured out how to use it to make decisions ab...
» How Do Customers Decide to Buy?
You've heard it said that people decide with emotion and then justify with logic. So your marketing copy should appeal to emotions first, and then once someone has all but decided to buy, give them...
» Should You Care About Your Website’s Bounce Rate? #BlogRiff 2 of 20
I came across a slightly older post this morning from Ricky Dawn discussing the importance (or lack thereof) of website bounce rates. For anyone who isn't familiar with the term, your bounce rate ...

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